This is my second RSA Conference, and like last year, it was a positive experience. As a member of the Radiant Logic business development team, I attend a lot of Identity and Access Management (IAM) conferences throughout the year. These specialized, subject-matter focused conferences are a great place for prospecting, lead generation, and expanding brand awareness to a targeted group of IAM specialists. RSA, on the other hand, is a megalith of everything from cryptography and packet-sniffing to log analysis, Governance, Risk and Compliance, and one-time password authentication. So how does a relatively niche data virtualization vendor (with booth location misprinted in the conference directory) come out saying the conference was a success?
Meeting with enterprise security experts
RSA’s value has nothing to do with finding new customers and everything to do with reinforcing current relationships. Everybody who is anybody in the security space is presenting, exhibiting, or attending the conference. This affords a great opportunity to connect with strategic technology partners and meet with international integrators, consultants, and distribution channel executives.
RSA enabled us to:
- Enjoy face-to-face conversations with our international partners on sensitive projects (don’t worry; we aren’t plotting to overthrow any governments!).
- Re-connect with past partners and discuss future opportunities to use RadiantOne for identity integration, context management, federation, multi-tenant services, and cloud computing.
- Touch base with our customers on a more intimate level.
Highlighting the RadiantOne platform
As a result of our attendance and effort at RSA, we will receive new inquiries and projects regarding our RadiantOne ICS 5.2 release, but these efforts pale in comparison to the progress we’ve made on existing RadiantOne Proxy and Context Edition relationships and opportunities. RSA gave us the chance to learn about technology we’ve never heard of, reaffirm connections with business partners, and educate existing customers on new releases—all while being served a lamb chop from a Fembot!
As a growing organization, the right mix of partner advocates, presence, and customer engagement and satisfaction is paramount to achieving our business goals. Although a conference such as RSA isn’t a silver bullet, it gives us an extra channel to exhibit our strengths and connect with those most important to that process. We look forward to many productive RSA shows down the road and appreciate the success we have enjoyed this year.
Best,
Radiant Logic, Business Development Team
Tags: GRC, IAM, radiant logic, radiantone, radiantone context edition, radiantone ICS 5.2, radiantone identity and virtualization platform, radiantone Proxy Edition, rsa, rsa conference, technology conferences
